# Win rate calculator

https://salesbond.app/tools/win-rate-calculator/
Updated: 2026-11-07

# Win Rate Calculator: Sales Win Rate Formula

Sales win rate is the share of deals you win: deals won ÷ (deals won + deals lost) × 100. Enter deals won and lost, plus no-decision deals and deal values if you have them, to see win rate by count and by value, average deal sizes and the opportunities you need for a revenue target. Free.

Use deals closed in one period, such as a quarter. Choose whether deals that ended with no decision count as lost. Add amounts to compare win rate by value, and a revenue target to see the pipeline you need. Results update as you type, and the figures stay in this browser until you start over.

## Win rate example

In a quarter, a sales team wins 30 deals worth $450,000, loses 70 worth $840,000, and 20 more end with no decision. The target for next quarter is $600,000.

| Measure | Result |
| --- | --- |
| Win rate: 30 ÷ 100 | 30% |
| With no decision: 30 ÷ 120 | 25% |
| By value | 34.88% |
| Average won deal | $15,000 |
| Opportunities for $600,000 | 134 |

The team wins a larger share of value than of deals, because its won deals ($15,000 on average) are bigger than its lost ones ($12,000). To reach $600,000 it needs 40 won deals, so about 134 opportunities that reach a decision.

## Win rate formulas

- **Win rate:** won ÷ (won + lost) × 100.
- **Strict win rate:** won ÷ (won + lost + no decision) × 100.
- **Win rate by value:** value won ÷ (value won + value lost) × 100.
- **Opportunities needed:** target ÷ average won deal ÷ win rate.

## Use win rate with other sales metrics

Win rate is one of the four inputs of the [sales velocity calculator](https://salesbond.app/tools/sales-velocity-calculator/). Check that your pipeline is big enough with the [pipeline coverage calculator](https://salesbond.app/tools/pipeline-coverage-calculator/), and set fair targets with the [sales quota calculator](https://salesbond.app/tools/sales-quota-calculator/).

## Frequently asked questions

### What is the win rate formula?

Win rate = deals won ÷ (deals won + deals lost) × 100. With 30 deals won and 70 lost in a quarter, the win rate is 30 ÷ 100 × 100 = 30%. Use the same period and the same definition of a lost deal every time you calculate it.

### Should “no decision” deals count as lost?

Some teams divide wins only by deals where the buyer made a decision; others count deals that stalled or ended with “no decision” as losses, which gives a lower, stricter win rate. Either is fine if you apply it consistently. The calculator shows both.

### What is win rate by value?

It is the value of deals won divided by the value of all won and lost deals. If it is higher than your win rate by count, you tend to win the bigger deals; if lower, the bigger deals get away and are worth a closer look.

### How many opportunities do I need to hit my target?

Divide the revenue target by your average won deal to get the deals you need to win, then divide that by your win rate. At $15,000 a deal and a 30% win rate, $600,000 needs 40 won deals from about 134 opportunities.

### What is a good sales win rate?

It depends on your market, deal size, how early you count an opportunity and whether no-decision deals are included, so compare against your own past quarters rather than a single industry figure. A rising win rate with steady deal sizes means the process is improving.

### Is what I enter stored or sent anywhere?

No. The calculation runs in your browser and the figures are saved only in this browser so you can come back to them. Nothing you enter is sent to SalesBond or anyone else. Click Start over to clear it.

Related tools: [sales velocity calculator](https://salesbond.app/tools/sales-velocity-calculator/), [pipeline coverage calculator](https://salesbond.app/tools/pipeline-coverage-calculator/), [sales quota calculator](https://salesbond.app/tools/sales-quota-calculator/). More on sales and running a sales team on the [SalesBond blog](https://salesbond.app/blog/) and the [home page](https://salesbond.app/).

## Official sources

- [HubSpot: Sales win rate](https://blog.hubspot.com/sales/win-rate) — won deals divided by deals that reached a decision; whether to count “no decision”.
- [Wikipedia: Sales process engineering](https://en.wikipedia.org/wiki/Sales_process_engineering) — measuring each stage of the sales process.

**Updated on Nov 7, 2026.** This calculator is for information only and is not tax, legal or payroll advice. The result depends on how you define an opportunity and a lost deal: use the same definitions and period each time you compare.