Price Increase Letter and Email Template
Write a price increase letter or email your customers will accept: the old and new price, the increase in percent and money, the date it starts and how much notice that gives, plus why prices are changing, what customers keep and their options. Start from wording for five common reasons and check it before you send. Free.
Enter your company, the current and new price and the date the new price starts. Choose the reason for the change to get starter sentences, then edit them. Add the date you send it to check the notice period. The letter updates as you type; copy it into your email tool or print it.
Price increase email example
Subject: Changes to the price of your Pro plan from 1 January 2027
Dear Alex,
We are writing to let you know that from 1 January 2027, the price of your Pro plan will change from $49 a month to $59 a month, an increase of $10 a month (20.4%).
Since you joined we have added new features, faster support and more integrations, and we plan to keep investing. Everything you use today stays included, together with the new features. Switch to yearly billing before the change and keep today’s price for another year.
You do not need to do anything: the new price will apply automatically from 1 January 2027. If you have any questions, contact me at jamie@northwind.example and I will be happy to help.
Sent on 15 November 2026, the email gives 47 days’ notice and passes all five checks in 119 words.
What to include in a price increase letter
| Part | Why it matters |
|---|---|
| New price and date | No surprises |
| Reason | Builds trust |
| What stays the same | Reassures |
| Options | Reduces churn |
| Contact | Answers questions |
After you send it
Answer replies quickly and personally, follow up with key accounts before the change with the follow-up email template, and watch cancellations in the months after the change with the churn rate calculator. For new customers, update your price list and your outreach in the cold email template.
Frequently asked questions
How do I announce a price increase to customers?
Tell customers early and directly, by email or letter, at least 30 days before the change. State the old and new price, the date it starts, why it is changing and what stays the same, and give them an option such as locking in the current price by paying for a year. Thank them for their business.
How much notice should I give for a price increase?
Thirty days is the common minimum, and 60 to 90 days is kinder for yearly contracts and large customers. Check your contracts and terms of service first: many set a notice period, and some countries have rules for consumer subscriptions.
Should I explain why prices are going up?
Yes, briefly. One or two honest sentences — higher costs, new features, an annual review or the end of an introductory price — help customers accept the change. Avoid long justifications and apologies; they make the increase sound bigger than it is.
How do I write a price increase email?
Use a clear subject line such as “Changes to the price of your Pro plan from 1 January 2027”. Put the new price and the date in the first paragraph, then the reason, what customers keep, their options and who to contact. Keep it under about 200 words.
How much can I raise prices without losing customers?
It depends on how much customers value the product and what alternatives cost. Many businesses raise prices by 5% to 10% a year with little churn; larger jumps work best with clear new value and an option to keep the old price for a while. Watch cancellations in the months after the change.
Is what I type stored or sent anywhere?
No. The letter is built in your browser and the draft is saved only in this browser so you can come back to it. Nothing you type is sent to SalesBond or anyone else, and no AI reads it. Click Start over to clear it.
Related tools: follow-up email template, cold email template, churn rate calculator. More on sales and running a sales team on the SalesBond blog and the home page.
Official sources
- Wikipedia: Price increase — why and how businesses raise prices.
- Wikipedia: Price elasticity of demand — how demand responds to a higher price.
Updated on Nov 7, 2026. This calculator is for information only and is not tax, legal or payroll advice. This is a template, not legal advice. Contracts and consumer rules can set a notice period or other conditions for price changes; check them before you send it.
