Free Business Proposal Template
Build a business proposal section by section: executive summary, the client’s challenge, your solution, scope and deliverables, timeline, a price table with tax, why choose you, terms and signatures. Pick your type of business for ready-made starters, then print it or save it as a PDF. Free, no sign-up.
Enter the client and your company, then fill in the sections. Click a starter to add it and edit the words to fit the deal; start a line with a dash to make a bullet point. The proposal updates as you type and the draft is kept in this browser until you start over.
Business proposal template: sections
| Section | Answers |
|---|---|
| Executive summary | Why read on |
| Challenge, solution | What and how |
| Scope, timeline | What and when |
| Investment | How much |
| Why us, terms | Why trust you |
| Acceptance | Yes, signed |
Example
A web studio proposes a new website with online booking to a dental group. The challenge: 90% of appointments come by phone and the front desk misses calls. The price table has four items, from discovery and design at 4,000.00 to a month of support at 1,000.00, for a total of 14,000.00, paid 30% on signing, 40% at design approval and 30% on launch. Click Load example to see it in full.
Before you write: discovery call and pricing
A proposal is only as good as what you learned on the first call. Use the discovery questions to find the client’s goals, budget and decision process, check your price with the margin calculator, and once the client signs, send the invoice for the first payment.
Frequently asked questions
What should a business proposal include?
A short executive summary, the client’s challenge in their own words, your proposed solution, the scope and deliverables, a timeline, the price, why you are the right choice, your terms and a place to sign. This template has all of these sections in that order.
What is the difference between a proposal and a quote?
A quote lists items and prices. A proposal also explains the client’s problem, how you will solve it, the timeline and why to choose you, so it is used to win larger or more complex work. For a simple price list, use the quote generator instead.
How long should a business proposal be?
Two to five pages is enough for most small and mid-size deals. Decision makers read the summary and the price first, so keep every section short and specific, and move long case studies or technical details to an appendix.
How do I write a business proposal that wins?
Talk to the client before you write. Describe their problem with their numbers and words, offer one clear recommendation instead of many options, show a similar result you achieved, and end with a simple next step and a date until which the offer is valid.
Is a signed proposal a contract?
Once both sides sign, a proposal with a clear scope, price and terms can be binding in many countries. For large or risky projects, have a lawyer review the terms or sign a separate contract that refers to the proposal.
Is what I type stored or sent anywhere?
No. The proposal is built in your browser and the draft is saved only in this browser so you can come back to it. Nothing you type is sent to SalesBond or anyone else, and no AI reads it. Click Start over to clear it.
Related tools: quote generator, invoice generator, discovery call questions. More on sales and running a sales team on the SalesBond blog and the home page.
Official sources
- Wikipedia: Proposal (business) — solicited and unsolicited proposals and their usual contents.
- HubSpot: How to write a business proposal — sections of a sales proposal, from executive summary to signature.
Updated on Nov 6, 2026. This calculator is for information only and is not tax, legal or payroll advice. This is a template, not legal advice; for large contracts have the terms checked by a lawyer in your country.
