Sales Objection Handling: Responses and Examples
Type what the buyer said, such as “it’s too expensive” or “we already use another vendor”, or pick one of 14 common sales objections. You get what it usually means, questions to ask and two ready answers with your product and customer story filled in, plus the next step. Print a cheat sheet of all of them.
Every answer follows the LAER method: listen, acknowledge, explore, respond. Fill in what you sell and a real customer result once, and every answer uses them. The draft is kept in this browser until you start over.
The LAER method in four steps
| What you do | Step |
|---|---|
| Let the buyer finish without interrupting | Listen |
| Repeat the concern back: “So the worry is the price, right?” | Acknowledge |
| Ask what is behind it: “Compared with what?” | Explore |
| Answer the real concern and agree on a next step | Respond |
Example: “Your price is way too high”
The tool matches this to “It’s too expensive”: the buyer does not yet see enough value for the price, or is testing for a discount. First ask “Too expensive compared with what?”. Then, for a rep selling SalesBond CRM: “SalesBond CRM helps you close 20% more deals; if that is worth more to you than the price, it pays for itself. Shall we work out what it is worth in your case?” The next step is to agree on the value in numbers and offer a smaller start instead of a discount.
Prevent objections before they come up
Most objections are questions you did not answer earlier. Ask about budget, decision makers and timing on the first call with the discovery call questions, put the numbers and a customer result in your business proposal, and keep a list of the objections you hear each week: the top three tell you what to change in your pitch.
Frequently asked questions
What is objection handling in sales?
Objection handling is how a salesperson responds when a buyer raises a concern, such as price, timing or a current supplier. The aim is not to argue but to understand the real concern, answer it with facts and agree on a next step. An objection often means the buyer is interested but not yet convinced.
What is the LAER method?
LAER stands for listen, acknowledge, explore and respond. Let the buyer finish, show that you understood by repeating the concern, ask questions to find what is behind it, and only then answer. Each answer this tool gives follows these four steps.
What are the most common sales objections?
Price and budget, timing, an existing supplier or contract, no perceived need, needing a manager’s approval, a request to send information, lack of trust in a new supplier, and wanting to think it over. The tool covers 14 of them.
How do I handle a price objection?
Do not discount straight away. Ask what the price is compared with, agree on the value in the buyer’s own numbers, then offer a smaller first step or payment terms. A customer story with a measurable result is often more convincing than a lower price.
How do I handle “I need to think about it”?
Agree, then ask which part they want to think over: there is usually one doubt left unsaid. Answer that doubt, and before the call ends agree on a date to decide, so the deal does not go quiet.
Does an AI read what I type?
No. The answers come from a library of objections written by people, matched to your words in your browser, and your product and customer story are filled in. Nothing you type is sent to SalesBond or anyone else. Click Start over to clear the draft.
Related tools: discovery call questions, business proposal template, conversion rate calculator. More on sales and running a sales team on the SalesBond blog and the home page.
Official sources
- HubSpot: Objection handling, 44 common sales objections and how to respond — the LAER method and common objections.
- Gong Labs: data-driven tips on handling sales objections — pausing, asking questions and confirming the concern.
Updated on Nov 6, 2026. This calculator is for information only and is not tax, legal or payroll advice. The answers are starting points written for B2B sales; adapt them to your buyer, your product and the rules of your market.
