Sales Pitch Examples and Free Pitch Generator
Write a sales pitch in six parts — opening, problem, solution, what makes you different, proof and the ask — using one of five proven structures with ready-made example lines. See a one-line pitch, how long it takes to say against a 30-second, one-minute or two-minute target, and five checks. Free, no sign-up.
Enter your company and who you help, pick a structure and a length, then fill in each part. Click a starter to add an example line and edit the words for your buyer. The pitch updates as you type and the draft is kept in this browser until you start over. Read it aloud before you use it.
Sales pitch example
A one-minute problem → solution → result pitch for a CRM, 104 words, about 48 seconds at 130 words a minute:
Hi Sam, I’m Jamie from SalesBond. Quick question: how many hours does your team spend each week updating the CRM? Most sales teams we talk to lose five or more hours a week per rep on admin. Follow-ups slip, and you can’t fully trust the forecast. SalesBond logs your calls and emails automatically and reminds each rep who to follow up with today. Unlike most CRMs, the forecast and pipeline reports come in every plan, with no add-ons. Northwind Traders cut admin time by 30% in the first two months. Would a 20-minute demo next Tuesday or Wednesday work for you?
One-line pitch: SalesBond helps small B2B sales teams close more deals with less admin. Click Load example to see it in the builder with all five checks passed.
Five sales pitch structures
| Structure | Best for |
|---|---|
| Problem → solution → result | Cold calls |
| Elevator pitch: who, what, why | Events, intros |
| Before → after → bridge | Customer stories |
| Question-led pitch | Discovery calls |
| Features → advantages → benefits | Demos |
How long is a sales pitch?
| Length | Words at 130 a minute |
|---|---|
| 30 seconds (elevator pitch) | 65 |
| 1 minute (phone or video call) | 130 |
| 2 minutes (meeting opener) | 260 |
Slide talks run at about 100–125 words a minute and normal conversation is faster, so 130 leaves room to pause. The first two sentences matter most: if they are about the buyer, the rest gets heard.
Tips for a better pitch
Say “you” more than “we”, give one number instead of three adjectives, and end with a single question the buyer can answer with a yes or a date. Learn who you are talking to with a buyer persona, prepare for the pushback with sales objection handling, and send the same message in writing with the cold email template.
Frequently asked questions
What is a sales pitch?
A sales pitch is a short talk that explains who you help, the problem you solve, how you solve it and why the buyer should believe you, and then asks for a next step. It can be a 30-second elevator pitch, a one-minute opener on a call or a two-minute start to a meeting.
How do you structure a sales pitch?
Open with something about the buyer or a question, name the problem, show how you solve it, say what makes you different, give proof with a number and end with one clear question. Problem–solution, before–after–bridge and question-led pitches all follow this order with different emphasis.
How long should a sales pitch be?
An elevator pitch lasts about 30 seconds to two minutes. At a calm 130 words a minute, 30 seconds is about 65 words, one minute about 130 and two minutes about 260. Shorter is better on a cold call: leave time for the buyer to talk.
What is a good sales pitch example?
Hi Sam, I’m Jamie from SalesBond. How many hours does your team spend each week updating the CRM? Most teams lose five or more hours per rep. We log calls and emails automatically. Northwind Traders cut admin time by 30%. Would a 20-minute demo next Tuesday work for you?
What is the difference between a sales pitch and an elevator pitch?
An elevator pitch is a very short pitch, about 30 seconds, that says who you are and what you do so the listener wants to know more. A sales pitch is aimed at one buyer and their problem, and can run longer with proof and an ask for the next step.
Is what I type stored or sent anywhere?
No. The pitch is built in your browser and the draft is saved only in this browser so you can come back to it. Nothing you type is sent to SalesBond or anyone else, and no AI reads it. Click Start over to clear it.
Related tools: sales objection handling, cold email template, buyer persona template. More on sales and running a sales team on the SalesBond blog and the home page.
Official sources
- Wikipedia: Elevator pitch — length of 30 seconds to two minutes and why the first sentences matter most.
- Wikipedia: Words per minute — speaking pace used for the timing.
- Wikipedia: Value proposition — what the buyer gets, the base of the one-line pitch.
Updated on Nov 6, 2026. This calculator is for information only and is not tax, legal or payroll advice. Claims in the pitch, such as results and customer names, must be true and ones you can back up.
