Cold Call Script Template and Generator
Build a cold call script in seven parts: opener, reason for the call, questions to ask, value statement, answers to objections, the close and a voicemail. Pick an opener type for ready-made lines, and merge tags fill in the prospect’s name and company. See how long the opener and voicemail take, with six checks. Free.
Enter your name and company and who you are calling, pick an opener, then click starters and edit them in your own words. Use {first_name}, {company}, {my_name} and {my_company} in any line. The script updates as you type and the draft is kept in this browser until you start over. Print it and keep it next to the phone.
Cold call script example
Opener (21 seconds with the reason): Hi Sam, it’s Jamie from SalesBond. This is a cold call — can I have 30 seconds to tell you why I’m calling, and you decide if we keep talking? I work with teams like yours at Northwind Traders who are tired of chasing updates in spreadsheets.
Question: How does your team keep track of deals today?
Close: Would a 20-minute call on Tuesday at 10 or Wednesday at 2 work to see if it fits?
Voicemail (15 seconds): Hi Sam, it’s Jamie from SalesBond. I help teams like yours cut sales admin in half. I’ll send you a short email today; my number is 555-0142. Again, Jamie, 555-0142.
Click Load example to see the full script, with three objections and all six checks passed.
Parts of a cold call
| Part | Time |
|---|---|
| Opener and reason for the call | Up to 30 s |
| Questions, listening | 2–5 min |
| Value statement | 15 s |
| Objections | As needed |
| Close: the next step | 15 s |
| Voicemail, if no answer | Up to 30 s |
Common cold call objections
| They say | Try |
|---|---|
| I’m busy right now | Ask for a time |
| Just send me an email | Ask what to include |
| We already use a tool | Ask what they like |
| Not interested | Ask why, politely |
For full answers to these and ten more, use sales objection handling. Timings use a calm 130 words a minute.
Tips for cold calling
Read the script aloud until it sounds like you, then stop reading it word for word: it is a map, not a speech. Let the buyer talk more than you do and note their words for the follow-up. After the call, send a short email the same day with the follow-up email template, and sharpen the middle of the call with the sales pitch generator.
Frequently asked questions
What should a cold call script include?
A short opener with your name and company, a reason for calling this person, three or more open questions, a two-sentence value statement, answers to the objections you hear most, a close that asks for one specific next step, and a voicemail of under 30 seconds.
How do you start a cold call?
Say who you are and give the buyer a reason to keep listening within the first 30 seconds. A permission-based opener (“can I have 30 seconds to tell you why I’m calling?”), a problem you solve for similar companies, a referral or a recent event at their company all work better than “how are you today?”.
How long should a cold call voicemail be?
Keep it under 30 seconds, about 65 words at a calm pace: your name, your company, one reason to call back and your number said twice. Mention that you will also send an email so the buyer can reply in writing.
How do you handle objections on a cold call?
Acknowledge what the buyer said, then ask a question instead of arguing. To “just send me an email”, agree and ask what would be most useful to include. To “I’m busy”, ask for a better time. Write your answers to the five objections you hear most into the script.
What is a good cold call script example?
Hi Sam, it’s Jamie from SalesBond. This is a cold call — can I have 30 seconds to tell you why I’m calling? I work with teams like yours who are tired of chasing updates in spreadsheets. How does your team keep track of deals today?
Are there rules for cold calling?
Yes, and they differ by country. In the United States, sales calls to consumers must respect the National Do Not Call Registry and calling hours, and automated or prerecorded calls need consent under the TCPA. Check the rules in each country you call, and always honour a request not to be called again.
Is what I type stored or sent anywhere?
No. The script is built in your browser and the draft is saved only in this browser so you can come back to it. Nothing you type is sent to SalesBond or anyone else, and no AI reads it. Click Start over to clear it.
Related tools: sales objection handling, sales pitch generator, follow-up email template. More on sales and running a sales team on the SalesBond blog and the home page.
Official sources
- Wikipedia: Cold calling — what cold calling is and how it is regulated.
- Wikipedia: National Do Not Call Registry — the US list of numbers that sales calls to consumers must skip.
- Wikipedia: Telephone Consumer Protection Act of 1991 — US rules for automated calls and calling hours.
- Wikipedia: Words per minute — speaking pace used for the timing.
Updated on Nov 6, 2026. This calculator is for information only and is not tax, legal or payroll advice. Telemarketing rules differ by country and change; this is not legal advice. Check the rules where you call and honour every request not to be called.
